Small Business Social Media

One of my friends from back home and his father have decided to take an old run down gym and turn it into a new Self - Defense Training gym.  They, along with all of our friends are advertising this new business through Facebook and Twitter.  I think this is a great way to make this gym more popular especially because a lot of us are in college so we would not see the local fliers advertising the new gym.  Chances are, the majority of the clients they are looking for would be kids, teenagers, and young adults.  These also make up the majority of people who actively use social media sites so this would help spread the news for this gym to the right people.