Social Media for Money??

The other day my dad was telling me about how there's a page on Facebook, and a Twitter account in which you sign up and give them some information, and then recruit people to sign up under your account and those people will receive text messages sent to their phone.  The more people you get, the more text messages are sent out, and you end up getting paid a certain amount per text (I believe it was about 10 cents).  This doesn't seem like a whole lot of money, but if you get a good number of people under your account, there is actually some money to be made.  This may sound like a scam, but my dad's good friend is actually doing it and he said he's making about 1000 dollars a month.  This certainly isn't like winning the lottery, but I'd be pretty happy with an extra 1000 bucks per month in my wallet.  Social media has evolved to the point to where you can sign up with something such as Facebook or Twitter and start to earn money with barely any work needed.  It's gone from a few posts here and there, maybe putting up pictures and videos, to now people making accounts for a business set up through a Social Media site and make money.